New York, New York, USA. 14th Feb, 2015. The marquee of the Ziegfeld Theater in New York promotes the film "Fifty Shades of Grey" on its opening weekend on Valentine's Day, Saturday, February 14, 2015. Analysts are predicting at least a $91 million box office over four-days possibly making it the highest grossing R-rated film in history. (© Richard B. Levine) © Richard Levine/Alamy Live News

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