. Florists' review [microform]. Floriculture. ^Eastern Iowa For< Western Wis. ( N. W. Illinois FLORAL NUI^ERX Dubuque, Iowa. DAVENPORT, IOWA EASTERN IOWA AND WESTERN ILLINOIS GEO. F. FORBER 313 Brady Street Will at all times serve you best Another asset of our own at your service-^ Member Floriste' Telegraph Delivery Association ORIGINALITY NORTHERN IOWA OTTO A. SCHROEDER, Fort Dodge, Iowa PLANTS CUT FLOWERS DESIGNS house to look as attractive as possible for your wedding anniversary.' Following Up. "We don't do any more talking at tlic moment, as more talking would be likely to displa
. Florists' review [microform]. Floriculture. ^Eastern Iowa For< Western Wis. ( N. W. Illinois FLORAL NUI^ERX Dubuque, Iowa. DAVENPORT, IOWA EASTERN IOWA AND WESTERN ILLINOIS GEO. F. FORBER 313 Brady Street Will at all times serve you best Another asset of our own at your service-^ Member Floriste' Telegraph Delivery Association ORIGINALITY NORTHERN IOWA OTTO A. SCHROEDER, Fort Dodge, Iowa PLANTS CUT FLOWERS DESIGNS house to look as attractive as possible for your wedding anniversary.' Following Up. "We don't do any more talking at tlic moment, as more talking would be likely to display such a great eagerness as to oversell the prospects and make them say emphatically that they do not want any flowers. And, by giving the prospects this suggestion of making their home look the best possible, we strike a note which is extremely effec- tive in selling flowers. In many in- stances this method of selling flowers has gotten orders for us that we really had no right to expect. "If, after giving the customer this suggestion of making the house look as attractive as possible, the customer says 'No,' wc stop right away with a polite 'Good-bye.' This leaves the prospect feeling that, i)erhaps, a mistake has been made and that some flowers should be secured for the home for the anni- versary. And this frequently results in the prospect's coming personally to our store and buying flowers. "With folks whose names are men- tioned in the society columns of the lo- cal papers as, perhaps, being about to entertain some club, we use this kind of a telephoned selling talk: " 'This is the Smith Flower Shop. We were reading the paper today and no- ticed where you are going to entertain the Sigma Tau society on next Tuesday afternoon. You will probably want some flowers to use in decorating your home for this event and so you will be interested to know that we have a wide Cedar Rapids, la. JOHN E. LAPES Member F. T. D. Personal Attention MILLS THE FLORIST, Inc. 36Wo
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
