. California apples situation and outlook, 1949. Apples; Apple industry. Per Capita Fresh Consumption of apples in the u. s. has declined, but per capita consumption of all fresh fruits remains the same. Local and northwest fall and winter varieties share California's market almost equally. Local Gravenstein consumption in season only one quarter fall and winter consumption. U. S. FRESH CONSUMPTION "An apple a day keeps the doctor away"—but not for the American con- sumer, who seems to be taking the old adage much less seriously today than he did 35 years ago. Per capita consumption
. California apples situation and outlook, 1949. Apples; Apple industry. Per Capita Fresh Consumption of apples in the u. s. has declined, but per capita consumption of all fresh fruits remains the same. Local and northwest fall and winter varieties share California's market almost equally. Local Gravenstein consumption in season only one quarter fall and winter consumption. U. S. FRESH CONSUMPTION "An apple a day keeps the doctor away"—but not for the American con- sumer, who seems to be taking the old adage much less seriously today than he did 35 years ago. Per capita consumption of fresh apples in the U. S. has declined from 69 pounds (1911-1916 average) to 33 pounds (1942-1947 average). But per capita consumption of all fresh fruits has remained at about the same level. Con- sumption of fresh citrus fruits has in- creased as fresh apple consumption has decreased (figure 8). Whether fresh apples will continue to lose ground in the diet of the American consumer cannot be foreseen. As popula- tion increases, the total quantity con- sumed in the U. S. could remain as it is with some decrease in per capita con- sumption; moreover the total quantity could increase with population if per cap- ita consumption held level. But at the same time citrus fruit production will probably continue upwards for many years, thus intensifying competition in the fresh fruit market. CALIFORNIA FRESH CONSUMPTION Californians appear to use about the same amount of fresh apples as the aver- age of the rest of the country. Consump- tion in the state during 1942-1947 was about 33 pounds per person, 14 pounds (40%) of which were apples shipped into California. Fall and Winter Varieties: During 1942-1947 Californians used nearly as many fresh apples from the northwest as they did of their own fall and winter varieties. Fresh sales by California grow- Fig. 8. Trends in U. S. per capita consumption of fresh apples and citrus fruits. Six-year moving Please note that these
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