. Journal of electricity . erest, the exhibit beingvisited by practically every farmer in the districtcovered. Demonstrations were also given by t^iecompany in irrigating, cooking, heating, etc. Severalcompanies report the extensive use of advertisingmatter sent to the farmer and reaching him throughthe papers that he reads. Among these are theSouthern California Edison Company and the South-ern Sierras Power Company. All the companies areactive through their district superintendents andcommercial agents and give special service to thefarmer in seeing that the layout of his plant is thebest fo
. Journal of electricity . erest, the exhibit beingvisited by practically every farmer in the districtcovered. Demonstrations were also given by t^iecompany in irrigating, cooking, heating, etc. Severalcompanies report the extensive use of advertisingmatter sent to the farmer and reaching him throughthe papers that he reads. Among these are theSouthern California Edison Company and the South-ern Sierras Power Company. All the companies areactive through their district superintendents andcommercial agents and give special service to thefarmer in seeing that the layout of his plant is thebest for his purposes and in giving service after theinstallation is made. The success of these efforts is November 15, 1920] JOURNAL OF ELECTRICITY 459 to be judged from the fact that most of the com-panies are giving up their active campaign in recentyears, the farmer being so well sold on the subject ofelectricity on the farm that in most regions of thestate applications have been greater than the com-panies were able to The Santa Clara Valley district in California is probably the most congestedarea—electrically—of any rural district in the world, practically everystreet and lane being paralleled by a power line. Owing to the fact thatit is a fruit-growing area the irrigation load comes early in the off season. The present tendency of the power company isto concentrate upon the domestic load upon the farmwith the idea that a higher individual load factormay thus be obtained. Winter irrigation and thediversity of crops and climate, as well as the otherloads which supplement the agricultural on all sys-tems, have given the California companies on thewhole a very high annual load factor—but, of course,much of the distribution equipment in agriculturaldistricts must be maintained for a load which isheavy only during the summer months. A house-hold use of electricity and a general use of powerfor driving farm conveniences would nicely balancethis discrepancy, the heaviest
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