. Hardware merchandising March-June 1915 . uct, so much used by trappers, willgo considerably higher still. The rise,of course, is due to the high cost ofbrass. Paint prices remain steady. Goodcountry demand is reported. In stovesand furnaces, too, the demand from thecountry seems to be encouraging. ADVERTISER WHO EXAGGERATES The. advertiser who exaggerates ap-peals only to that part of the publicwhich may be classed as easy marks, andthis class is not big enough to keep thesalespeople very busy. Its better toadvertise an article as worth a dollarand sell it at that price than it is toclaim it
. Hardware merchandising March-June 1915 . uct, so much used by trappers, willgo considerably higher still. The rise,of course, is due to the high cost ofbrass. Paint prices remain steady. Goodcountry demand is reported. In stovesand furnaces, too, the demand from thecountry seems to be encouraging. ADVERTISER WHO EXAGGERATES The. advertiser who exaggerates ap-peals only to that part of the publicwhich may be classed as easy marks, andthis class is not big enough to keep thesalespeople very busy. Its better toadvertise an article as worth a dollarand sell it at that price than it is toclaim it is worth two dollars and sell itfor one. Even a sucker will quicklyspot the store that exaggerates in its ad-vertising. WASH THE WINDOWS. With some stores it seems to be thecustom to have the show windows wash-ed whenever the porter gets around tothe job. While most people believe ina certain amount of exercise, most ofthem are averse to hurdling mop washing should be done in theearly hours of the morning. IS May L5, The Movement is Spreading Clean Up and Paint JJp Movement First Regarded as a Fad, Becoming a; Strongly Organized Movement—What They are Doing in Montreal. THE importance of the safeguard-ing of public property and publichealth are beginning to give apractical punch to the spring clean-up and paint-up campaigns and succeed-ing years find what was at first regard-ed as a fad becoming a strongly or-ganized movement. The force of ex-ample is gaining sway; the effect of indi-vidual efforts in cleaning up the rubbishm the back yard and painting up thefence in the front is spreading largelyhecause no man likes to be behind hisneighbor. Cleanliness is just as mlo-tions as disease. To the hardware deal-er the spring campaign hears a signific-ance for to him there is a business bene-fit as well as a moral one. If citizenspaint up they must use, paint: it they? dean up they must use rakes and hoesand spades, etc.: if they plant a gardenthey must buy
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