. Florists' review [microform]. Floriculture. May 11, 1922 The Florists^ Review 29 WAYS WITH WINDOWS MAKING THE WINDOW WORK. Things Done and Overdone. TiiiK' was, jierliaps, whoa all a lloiist liad to (1(1 was to liaiid llowcrs ami plants over the counter and collect the cash. In those days the demand was spon- taneous; no pulling for business was re- quired and the front window, if there ha])peiied to be one, coidd be used for a storeroom, if necessary. Let the ])ast rest. We live in the present and for the future; we know that husiiiess does not come so <';isily, and that it must be angle
. Florists' review [microform]. Floriculture. May 11, 1922 The Florists^ Review 29 WAYS WITH WINDOWS MAKING THE WINDOW WORK. Things Done and Overdone. TiiiK' was, jierliaps, whoa all a lloiist liad to (1(1 was to liaiid llowcrs ami plants over the counter and collect the cash. In those days the demand was spon- taneous; no pulling for business was re- quired and the front window, if there ha])peiied to be one, coidd be used for a storeroom, if necessary. Let the ])ast rest. We live in the present and for the future; we know that husiiiess does not come so <';isily, and that it must be angled for and pulled in. As ))roved, one of the best baits for the anglinij is the display window. The window lias come to be n jiowerful wapon in the hands of enteiprising tradesmen. I^ike all oreat forces, it»must be handled cor- rectly to get the maximum results. Tt can be said that the ])urpose of the window is to tlie senses of passers-by. They can be o\erstimulated. And mixing colors, heedless of the sim- ple rules of ai'tistry, is just about as disastrous as alcolndic drinks. To gain the best results, all the colors should best be kept distinct. More- over, too many colors have been recog- nized as a liiiidi;ince to beauty in an as- semblage of plants, flowers and baskets. Harmony '' Too Perfect.'' The arrangement in a window follows along the lines of arrangement in a sin- gle basket, where harmony can be over- done. There can be too much harmony —ii' tlir ])hrase is permissible, "too perfect" harmony. By this is impliecl that distinct coloring in a window will lattdi the eye more quickly than colors which lack the sprightly. For instance, if there is a combination of light ])astel, the jirojier ?•jjoii" can l)e obt;iined by in- troducing a hard color. Thus, yellow tulips, light Idue hyacinths, lily of the valley and violets go cliarmingly to- gether. Tn the mincls of innny tlicic is no question that too rigid econ((my in making up a
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
