. Annual report - Florida Game and Fresh Water Fish Commission. Wildlife management; Fishery management. A crowd views the commission's new 50-foot portable exhibit. More than 1,500,000 persons viewed its fair displays during the 1948 season. did some publicity work. During the fiscal year of 1947-48 the new division was given an operating budget of $39,000. The figure was raised to $53,000 for the fiscal year of 1948-49. This represents slightly over percent of the total operating budget, a proportion that is a little above the average for most south- ern states. However, it compares rath
. Annual report - Florida Game and Fresh Water Fish Commission. Wildlife management; Fishery management. A crowd views the commission's new 50-foot portable exhibit. More than 1,500,000 persons viewed its fair displays during the 1948 season. did some publicity work. During the fiscal year of 1947-48 the new division was given an operating budget of $39,000. The figure was raised to $53,000 for the fiscal year of 1948-49. This represents slightly over percent of the total operating budget, a proportion that is a little above the average for most south- ern states. However, it compares rather poorly with the seven to twelve percent share allotted for information and education by many northern conservation agencies. Under the present budget, some $20,000 will go for the publication of our new magazine, FLORIDA WILDLIFE, which is distributed without charge. The re- mainder will be spent on the building and maintenance of film libraries, preparation of game and fish literature, dissemination of press and radio material, salaries and travel expenses. Information and Publicity Public information is probably the most important single item in selling the people on the needs for conservation. Obviously the best media for the dissemination of such information is through news- papers and radio. In the 20 months since the inception of the Infor- mation and Education Division, 217 press releases have been pre- pared and distributed. By actual clipping return, these releases re- sulted in 16,400 stories in 157 daily and weekly newspapers in Florida. The returned clippings of news stories on the state's conservation activities would fill 75 editions of an average-sized newspaper. ^ 73 -^. Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original Florida. Game and Fresh Water Fish Commission. [Tallahassee] Florida Gam
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