Getting behind the retail business. . This jeweler does keep his store well-lighted and his displaycases wcll-shined and attractively trimmed. That makes hisstore the subject of a lot of favorable comment and gives himthe sort of advertising he couldnt buy at any price. II. An Italian Style TTERES a little corner of a drug store whose owner doubt-m~W less reasoned on the basis that he was going to be inbusiness for a good many years and, therefore, wanteda place which would live and with which he could live cheer-fully and happily—also profitably. Here, again, the equipment is done in a period
Getting behind the retail business. . This jeweler does keep his store well-lighted and his displaycases wcll-shined and attractively trimmed. That makes hisstore the subject of a lot of favorable comment and gives himthe sort of advertising he couldnt buy at any price. II. An Italian Style TTERES a little corner of a drug store whose owner doubt-m~W less reasoned on the basis that he was going to be inbusiness for a good many years and, therefore, wanteda place which would live and with which he could live cheer-fully and happily—also profitably. Here, again, the equipment is done in a period design andauthentically executed. What zvoman would not prefer shoppinghere where the merchandise is set out by such excellent displaysand enhanced by such unique surroundings? 12 If Bailey, the grocer, cheerfully and willingly sends upto Mrs. Evans house to take back and replace a small pur-chase which didnt look exactly right, shes likely to men-tion the fact that hes a particularly accommodating grocer. Thats what we mean by word-of-mouth are a hundred and one little ways by which a mer-chant can get this sort of publicity if he will only considerit worth an occasional thought. Suppose he spent just five minutes three times each daygiving som
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Keywords: ., bookcentury1900, bookdecade1920, booksubjectdivisio, bookyear1922
