Getting behind the retail business. . hJi Factory, Porlland, Oregon?ketch t-f Entrance, Main FactoryMain Ofta, Grand Rapids Mam Factory. Grand Rapid*Factory No 2. Grand Rapids First Lmt of Ram No. J. Gfand Rapids FROM a small beginning^ this business of ourshas grown just as many retailers have grown—simply as a result of sensing the possibilitiesfor growth. Many of the policies outlined in thislittle booklet have figured in the development of this—The Worlds Largest Store Equipment Business. 30 Copyright l22 by (he Grand Rapids Show Case Company Grand Rapids, Michigan. THINK of this little st


Getting behind the retail business. . hJi Factory, Porlland, Oregon?ketch t-f Entrance, Main FactoryMain Ofta, Grand Rapids Mam Factory. Grand Rapid*Factory No 2. Grand Rapids First Lmt of Ram No. J. Gfand Rapids FROM a small beginning^ this business of ourshas grown just as many retailers have grown—simply as a result of sensing the possibilitiesfor growth. Many of the policies outlined in thislittle booklet have figured in the development of this—The Worlds Largest Store Equipment Business. 30 Copyright l22 by (he Grand Rapids Show Case Company Grand Rapids, Michigan. THINK of this little store away out on the prairies of Okla-homa and in a little town of only nine hundred inhabitants!It is going at the rate of a million and a quarter, and itsowners are reaching out for more. Doesnt that answer once andfor all the question of whether or not a small store can gro-w largein spite of a limited community? Its owners had vision3 backed by a determination to maketheir dreams come true. They didnt know what their limit wasuntil they tried and don7 feel that theyve reached their limit yet. They didnt have the advantages which many retailers havetoday; they didnt have a large community to draw from; theydidnt have a carriage trade, and they didnt have much in theway of advertising facilities. But one outstanding feature oftheir success was the fact that they used what they had to getwhat they wanted. This stepping into a volume of a million and a quarter isevidence of the soundness of their policy. This sort of success is being duplicated right along—it iGettingBehindTheRetailBusiness


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Keywords: ., bookcentury1900, bookdecade1920, booksubjectdivisio, bookyear1922