The principles of advertising arrangement . was a pure-ly original thing, orif you took an oldEnglish letter andfilled it out with anew twist and saidit was an originalletter. It would notbe original, it would II. ABSTRACT BORDERSGOOD IN PROPORTION,EFFECTIVE IN still a historic bor- ^ion, suggestive, orig- simply look as if it ^ «. iii^ i^ uxji IXAL AND IN NO WAY ^ - der. SYMBOLIC or historic, had been hit by a H 3I3BB 79 I mm club or otherwise There is a re-bellion goingon all over thiscountry againstcopying anystyle of any pe-riod to repre-sent anythingin Americanlife. Ther


The principles of advertising arrangement . was a pure-ly original thing, orif you took an oldEnglish letter andfilled it out with anew twist and saidit was an originalletter. It would notbe original, it would II. ABSTRACT BORDERSGOOD IN PROPORTION,EFFECTIVE IN still a historic bor- ^ion, suggestive, orig- simply look as if it ^ «. iii^ i^ uxji IXAL AND IN NO WAY ^ - der. SYMBOLIC or historic, had been hit by a H 3I3BB 79 I mm club or otherwise There is a re-bellion goingon all over thiscountry againstcopying anystyle of any pe-riod to repre-sent anythingin Americanlife. There is arebellion goingon against giv-ing the impres-sion or expres-sion of our mod-ern times in acopy of LouisAnybody, orEnglish, or Ger-m a n, or a n y-thing is thesame feeling inGermany andAustria, inEngland andin France, andthey call it theNew Art. Sothat the NewArt in Eng-1 a n d, or inGermany, orFrance, or inthis country, isnothing in theworld but try-ing to give up deformed, that has been going on for so lonff. We have. pi ml p7 ITT. CONVENTIONAL BORDER TREAT-MENT FROM NATURE, NEITHERHISTORIC NOR SYMBOLIC. uuu


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Keywords: ., bookcentury1900, bookdecade1910, booksubjectadverti, bookyear1912