Dig On For Victory, Doctor Carrot, The Childrens Best Friend, Foods for healthy eating sign


The Ministry of Agriculture launched one month on from the outbreak of the Second World War, one of the most memorable slogans of the whole conflict - 'Dig for Victory'. From this point on, the whole of Britain's home front were encouraged to transform their private gardens into mini-allotments. It was believed, quite rightly, that this would not only provide essential crops for families and neighbourhoods alike, but help the war effort by freeing up valuable space for war materials on the merchant shipping convoys. Indeed, over just a few months, Britain saw its green and pleasant land transformed with gardens, flowerbeds and parkland dug up for the plantation of vegetables. By 1943, over a million tons of vegetables were being grown in gardens and allotments. During the course of the war, many propagandist moves were made to promote the importance of 'growing your own'. In addition to the circulation of familiar Ministry of Agriculture 'food flashes', literature and poster displays, anthems were also introduced. One such 'Dig for Victory' anthem went; “Dig! Dig! Dig! And your muscles will grow big Keep on pushing the spade Don’t mind the worms Just ignore their squirms And when your back aches laugh with glee And keep on diggin’ Till we give our foes a Wiggin’ Dig! Dig! Dig! to Victory"


Size: 5016px × 3364px
Photo credit: © Tony Smith / Alamy / Afripics
License: Licensed
Model Released: No

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