. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . FOR THE OLD FOLKS npHE problem of the selection of-■- the handsomest and most usefulChristmas gift is happily solved by THERMOS For Thermos serves you right—food or drink—hot or cold—when,where, and as you like. Every member of the family, everyone on the list of friendship, frominfancy to old age—either in the hoursspent at or away from home—haveinnumerable daily uses for Thermos. Thermos brings to them in the hotsummer mon


. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . FOR THE OLD FOLKS npHE problem of the selection of-■- the handsomest and most usefulChristmas gift is happily solved by THERMOS For Thermos serves you right—food or drink—hot or cold—when,where, and as you like. Every member of the family, everyone on the list of friendship, frominfancy to old age—either in the hoursspent at or away from home—haveinnumerable daily uses for Thermos. Thermos brings to them in the hotsummer months all the comforts pro-ducedby ice, and in the cold winterseason all the joys to be obtained by fire. In buying Thermos for him orher as your Christmas gift, youare selecting the invention honoredwith the Grand Prize by the Panama-Pacific Exposition; and by like Ex-positions at Berlin,. Paris, Antwerp,Madrid, , and London. Thermos in great assortment awaitsyou at any one of 100,000 you live in the country ask thatit be sent postpaid. From $ Send for booklet. American Thermos Bottle Co. Norwich, A Small, Individual Kawneer Store Front X-ou will «r«n< ih. tt, »r<:n-t : luck ha. not played a bi4 part. WhenMerchant, in all kind, of and working under all .ar*. o< con-dition., have mad. money on new KAWNEER STORE FRONTS, doyou think your i. exceptional? Do you belie^■e your condition that the proper kind o£ KAWNEER FRONT would not profita? money «o put in a KAWNEER STORE FRONT. True, andit take, the profit on many over-the-counter .ale., but ii it U < mean, ofmakin« more money, iant it a practical inveatment? Store Fronta of the crudert kind money, in fatct there i. little dif-ference in the of .uch Fronta and bright, clean-cut and attractiveKAWNEER STORE FRONTS. The ultimate — the oltimateprofit—ia what you are in; not me


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Keywords: ., bookcentury1900, bookdecade1910, bookidtypo, bookpublishernewyork