The chemist and druggist [electronic resource] . ge aimedat doctors and other healthprofessionals is available, andthe company are alsotargetting consumersthrough hospitals. Nicholas Laboratoriesrelaunched Aspro lastmonth, and two of theirexisting products, Paraclearand Junior Paraclear havebeen renamed incorporatingthe prefix Aspro. Newpackaging has been designedand the relaunch will includea poster advertisingcampaign and on-packpromotion. Last month, Wellcomelaunched Calpol Extra forAdults, a Pharmacy analgesiccontaining 500mgparacetamol, 5mg codeinephosphate and lOmgcaffeine. A Press adver
The chemist and druggist [electronic resource] . ge aimedat doctors and other healthprofessionals is available, andthe company are alsotargetting consumersthrough hospitals. Nicholas Laboratoriesrelaunched Aspro lastmonth, and two of theirexisting products, Paraclearand Junior Paraclear havebeen renamed incorporatingthe prefix Aspro. Newpackaging has been designedand the relaunch will includea poster advertisingcampaign and on-packpromotion. Last month, Wellcomelaunched Calpol Extra forAdults, a Pharmacy analgesiccontaining 500mgparacetamol, 5mg codeinephosphate and lOmgcaffeine. A Press advertisingcampaign is running, and thebrand will be supported witha variety of POS material,along with a quiz forpharmacy staff. Childrens analgesics Calpols range dominates themarket, with a 75 per centsterling share. Wellcome willbe supporting Calpol thisWinter with a £600,000advertising campaigncovering 70 per cent of thetarget audience of youngmothers. Below the lineactivity includes POSmaterial and a quiz forpharmacists. Pinewood Laboratories. have relaunched JuniorPanaleve as a cherryflavoured suspension(paracetamol 120mg/5ml) andhave launched Panaleve 6Plus (paracetamol250mg/5ml), an orangeflavoured suspension. Another relaunch earlierthis year was Panadol Juniorfrom Sterling Health. In addition toparacetamol, Medised alsocontains promethazine,which helps dry up runnynoses ancl sniffles, so easingbreathing, say also nelps easethe symptoms associatedwith chickenpox. Cupal say that Cupanol isshowing over 20 per centgrowth this year with a lot ofinterest in the 200ml Over Sixvariant introduced inJanuary. Consumeradvertising in the baby Pressbreaks this month and willcontinue until April.
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Keywords: ., bookcentury1800, bookdecade185, booksubjectpharmacy, bookyear1859
