. Florists' review [microform]. Floriculture. f " • APBIL 80, 1922 The Rorists^ Review 29 »JJ.«.AAAAI^«=llwll,«J^ ECHOES OF EASTER ST. LOUIS USES TWO PAGES. Page advertisements are not large enough for florists, even in the high- priced metropolitan newspapers. For Easter the trade in St. Louis, that en- terprising center of florists' cooperative advertising, ran a 2-page spread in the three leading newspapers. The total cost of this advertising was $4,, which was borne about equally by grow- ers and retailers. Each insertion of the 2-page advertisement cost as follows
. Florists' review [microform]. Floriculture. f " • APBIL 80, 1922 The Rorists^ Review 29 »JJ.«.AAAAI^«=llwll,«J^ ECHOES OF EASTER ST. LOUIS USES TWO PAGES. Page advertisements are not large enough for florists, even in the high- priced metropolitan newspapers. For Easter the trade in St. Louis, that en- terprising center of florists' cooperative advertising, ran a 2-page spread in the three leading newspapers. The total cost of this advertising was $4,, which was borne about equally by grow- ers and retailers. Each insertion of the 2-page advertisement cost as follows: Retailers paid Growers paid Times $ $ Star Globe-Democrat 1, Total $2, ?1, In addition, about $150 was expended for cuts and electrotype plates, which was borne by the growers. Their ehare came from the local publicity associa- tion, which in St. Louis is supported solely by the growers. The retailers, of whom there wore twenty-five, paid according to the space each used. The center third of the two pages ad- vertised Easter flowers in l&rge type, with an appropriate illustration. Down either side were arranged two columns of advertisements, each four and one- fourth inches wide and varying in depth from an inch and one-fourth to ten and one-half. The firms represented were: Fred C. Weber, Browne, A. Waldbart & Sons, Bergstermann Floral Co., J. W. Boerm, Charles Beyer, H. J. Weber Nursery Co., Common Floral Co., Julius E. Schaeffer, C. Young & Sons Co., Rose Bud Florist, Koenig Floral Co., Henri Pasteur, F. H. Weber, A. Oppermann Floral Co., Fred W. Bruenig, Paul T. Heil, Ayres-Tubbesing Floral Co., Sand- ers Nursery Co., Mullanphy Florists, Joseph Witek, Aurora Florist, Westover Nurseries, Grimm & Gorly, St. Louis Seed Co. J. F. Ammann, secretary of the Na- tional Flower Growers' Association, who is one of the leaders in the St. Louis co- operative organization, says of this ad- vertisement: "Thi
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
