. American newspaper directory. INVESTMENT PROTECTIVE j INSURANCE. j PLANT,STOCK, ACCUMULATIVE, j wages. IN THESE ITEMS OF EXPENSE ADVERTISING. All MERCHANTS and MANUFACTURERS are INTERESTED. Assuming that for the best results in the last item—Advertising—the services of a reliable agency are desira-ble, it is noteworthy that the man who requires theBureau to guarantee in advance just what it can do inthe matter of price is necessarily adding to his INSU-RANCE expense, for no agency can guarantee a priceon what it does not own without assuming a risk, nor canit assume a risk without being paid
. American newspaper directory. INVESTMENT PROTECTIVE j INSURANCE. j PLANT,STOCK, ACCUMULATIVE, j wages. IN THESE ITEMS OF EXPENSE ADVERTISING. All MERCHANTS and MANUFACTURERS are INTERESTED. Assuming that for the best results in the last item—Advertising—the services of a reliable agency are desira-ble, it is noteworthy that the man who requires theBureau to guarantee in advance just what it can do inthe matter of price is necessarily adding to his INSU-RANCE expense, for no agency can guarantee a priceon what it does not own without assuming a risk, nor canit assume a risk without being paid a premium. The result is that when an estimate becomes aguarantee, the advertiser has increased one item of ex-pense, viz., INSURANCE, without reducing the other,viz., ADVERTISING. In other words, he is a loser. An Honest Estimate is Always a Guide, Never a Bait, TO FOR SUCH ANESTIMA TK address Geo. P. Rowell & Co. 10 Spruce Street,New York.
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Keywords: ., bookcentury1800, bookdecade1890, bookpublishernewyork, bookyear18
