. Florists' review [microform]. Floriculture. 26 The Florists^ Review Jdnb 10, % Eatabllahed, 1897, by O. L. aBANT. Published every Tharaday by The Florists' Publishino Co« S20-JS60 OaxtoQ Building. 608 Soutb Dearborn St., Obloa^o. Tele., WabaBb 8195. Refristered cable address, Florvlew, Cblca^o. Entered as second class matter Dec. 3,1897, at the puet-offlce at Chl> cbtfo. 111., under the Act of March Subscription price, $ a year. To Canada, $; to Europe. $ Advertlsinff rates quoted npon requent. Only strictly trade ad> Tertlslngr accepted. t! Eesults bring ad
. Florists' review [microform]. Floriculture. 26 The Florists^ Review Jdnb 10, % Eatabllahed, 1897, by O. L. aBANT. Published every Tharaday by The Florists' Publishino Co« S20-JS60 OaxtoQ Building. 608 Soutb Dearborn St., Obloa^o. Tele., WabaBb 8195. Refristered cable address, Florvlew, Cblca^o. Entered as second class matter Dec. 3,1897, at the puet-offlce at Chl> cbtfo. 111., under the Act of March Subscription price, $ a year. To Canada, $; to Europe. $ Advertlsinff rates quoted npon requent. Only strictly trade ad> Tertlslngr accepted. t! Eesults bring advertising. The Review brings results. Welcome indeed will be Red Columbia. A good white rose also is needed. Now is the time to begin a thorough general cleaning in the greenhouse. Chic.\go will set its clock ahead Sun- day, June 13, in order to enjoy the ben- efits of daylight saving. This should be a busy summer, in prep- aration of an adequate supply of flowers for a busy season next year. Acknowledgment of an order is often of such moment to the customer that it should always be worth while to the recipient. There is no need for becoming hyster- ical over the fuel situation, but no wise florist will fail to store coal as soon as he can get it. The cost of growing has not ceased to rise. It will require more money to run a greenhouse next winter than it ever took before. The, continued cool weather is looked upon as a business asset, general trade iu flower stores holding up much later than is customary. There is almost no cnance of overpro- duction next winter. All the existing con- ditions in the trade ])oint to heavy pro- duction in autumn and spring and re- duced production in winter. With reports of increasing unemploy- ment, it Ix'hooves florists who have charge accounts with working people to prosecute collections with vigor. It never will be easier than now to get the money. Undeniably there has been a general slowing up in business, both manufactur- ing and mercant
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912