. Hardware merchandising January-June 1898 . splay which isimpressive, or eventhat which has beenprepared with muchartistic care. There are somepretty windows which attract your attention for a moment, but,unless you make a special mental effort, scarcely one article isphotographed on your memory. The trouble is there is a multi-plicity of articles. And where there is multiplicity there is confusion. The most successful window displays are those in which onlyone line of goods is drawn upon for material. A window can bemade as attractive in this way as if a score of different lines werecalled i
. Hardware merchandising January-June 1898 . splay which isimpressive, or eventhat which has beenprepared with muchartistic care. There are somepretty windows which attract your attention for a moment, but,unless you make a special mental effort, scarcely one article isphotographed on your memory. The trouble is there is a multi-plicity of articles. And where there is multiplicity there is confusion. The most successful window displays are those in which onlyone line of goods is drawn upon for material. A window can bemade as attractive in this way as if a score of different lines werecalled into requisition, while the impression it makes is ten timesmore lasting. Window displays, like advertisements, should be changed asoften as possible, and the smaller the town is the more frequentshould be the change, for the fewer people there are to see the dis-play, the more frequently should it be altered. It is a mistake to think that a display which is once attractiveis always attractive. A display is attractive only just as long as it. Show Window—Camp Display. is new or unique. To the passer-by who has seen it time andagain it is no longer of interest, and where there is no interestthere is naturally no utility as a medium for selling goods, which is,of course, the property of a well-dressed window. SHOW WINDOW CAMP DISPLAY. The attractive camp display shown on this page was designedby a Michigan hardwareman, and constructed by his clerks in th&rspare moments. As will readily be seen, it was designed for thespecial purpose of showing guns, ammunition and camp utensils. The scene is that of a hunters camp in the woods, with theoccupant seated on an ancient moss grown stump, contemplativelymusing over the game he has bagged or hopes to get. The noon-day sun is supposed to penetrate what once were the boughs andleaves of a giant oak. With locks of hemp, coat and leggings ofbuckskin, and the accompanying belt and firearms, he recallsthe picturesque figure of Coopers Deersl
Size: 1623px × 1540px
Photo credit: © Reading Room 2020 / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1800, booksubjectbu, booksubjectimplementsutensilsetc
