. Florists' review [microform]. Floriculture. 1 146 The Florists' Review May 11, 1022 TORONTO, ONT. There has been a steady demand for flowers, but business is by no means booming. Toronto florists have been doing considerable advertising, both in- dividually and cooperatively, to stimu- late trade, and with good effect. For several weeks the retaijers advertised consistently in large space in the eve- ning papers. For Mothers' day the growers have been asked to cooperate, with the result that advertisements ap- peared in quarter-page space in the Star Weekly and Sunday World of May 7, and the
. Florists' review [microform]. Floriculture. 1 146 The Florists' Review May 11, 1022 TORONTO, ONT. There has been a steady demand for flowers, but business is by no means booming. Toronto florists have been doing considerable advertising, both in- dividually and cooperatively, to stimu- late trade, and with good effect. For several weeks the retaijers advertised consistently in large space in the eve- ning papers. For Mothers' day the growers have been asked to cooperate, with the result that advertisements ap- peared in quarter-page space in the Star Weekly and Sunday World of May 7, and the same advertisements are to ap- pear in the four daily papers during the week preceding Mothers' day. The pub- lic has been advised through these ad- vertisements that flowers are particu- larly beautiful and plentiful at this time of the year and that flowers can be delivered to- a mother anywhere in the world. The advice is given: "Step into the nearest flower ; Some beautiful Mothers' day win- dows are being prepared, all the florists entering into the spirit of the day. They expect to supply flowers at the usual prices and expect the usual big demand, or even greater, with the lower price of flowers. Bedding plants are selling freely and the florists dealing in them state that the demand is unusually heavy this year. Boxwoods and decorative shrubs are selling freely. Mrs. Ellen Mary Miller, wife of the late F. C. Miller, founder of the florists' business of Miller & Sons, died last week. She was in her eightieth year. She leaves three sons: Fred Miller, B. W. Miller and E. T. Miller. J. J. H. NATIONAL PUBLICITY CAMPAIGN. Slogan Widely Used. It is noticeable that with the recent resuinption of magazine advertising the outside use of our slogan is rejuvenated. In the rotogravure section of the big New York Times, May 7, a photograph of a society lady who took part in a function in aid of a charitv appeared, in a setting, "Say It with Flowers," th
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
