The Kodak Salesman . been built along unusuallines—so unusual, in fact, that itneeds a word or two of descriptionto properly appreciate it. The window consists really oftwo displays. At the front of thewindow, snappy enlargements toldtheir story while half way back theword Kodak cut out of card-board permitted the eye to pene- trate to the rear of the win-dow, completely screened by thetrim except for the Kodak of the cut-out was a second-ary display of Kodaks and tripods,which gained in etTectiveness fromtlie originality of their presentation. The display lent itself partic
The Kodak Salesman . been built along unusuallines—so unusual, in fact, that itneeds a word or two of descriptionto properly appreciate it. The window consists really oftwo displays. At the front of thewindow, snappy enlargements toldtheir story while half way back theword Kodak cut out of card-board permitted the eye to pene- trate to the rear of the win-dow, completely screened by thetrim except for the Kodak of the cut-out was a second-ary display of Kodaks and tripods,which gained in etTectiveness fromtlie originality of their presentation. The display lent itself particu-larly well to night use. Obvious-ly, light back of the cloth trim andshining through the cut-out letters—Kodak attracted the eye. A striking display and one thatcould be adaj)ted to a window ofany size or shape. It is easy to follovt the line of least resistance v^^hen it comesto changing your window display, but dont forget that both youand your store are frequently judged by your window. 8 STAe KODAK SALESMAN. Heres Another Window For You Like tlie window reproduced onthe opposite page, this display, of-fers something different. and toadopt it for any window no matterwhat the size or shape will be easy. The role of mother hen abl}taken by a 3.\ Kodak and the sup-porting characters of chicks capi-tally assumed by \ est PocketKodaks contributed to a thrillingwindow drama that scored a hit. Without change the card and dis-l^lay are right for you. The hand lettered sign in thebackground gives the prices in anattractive wav. 1920 SpringHatch, Chicks$ and up. OldHens $ Two photographs of the displayare reproduced to give a clear ideaof just how it was constructed. The picture above with the fenceacross the window front shows thedisplay as it was actually used. Thepicture below was made with thefront fence down to show the ar-rangement of Kodaks. An Amateur Writes The opening article in Kodakcryfor July is so vital that I am en-closing 12 cents postage and ask}Ou to
Size: 2557px × 977px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, bookdecade1910, bookidkodaksalesma, bookyear1917
