28 South Molton Street, London, United Kingdom. Architect: DSDHA, 2012. High angle view of fashionable South Molton Street and n
The six-storey, £6 million building at the junction of South Molton Street and Oxford Street was awarded planning permission by Westminster City Council after a limited competition. The mixed-use building, which includes residential, office and retail houses the first European headquarters of the menswear label, and was completed by a team who all rose to the challenge of creating this high quality, bespoke terracotta building. DSDHA’s design responds to its unique Mayfair position and proximity to the historic route of the buried River Tyburn and creates a new local landmark to help wayfinding. Westminster City Council said the building would “undoubtedly add further style and elegance to one of the most fashionable streets in London,” and the Evening Standard called it “London’s answer to the New York’s Flat Iron Building.”
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Photo credit: © Dennis Gilbert-VIEW / Alamy / Afripics
License: Licensed
Model Released: No
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