Hardware merchandising October-December 1910 . at the first deal-er sold his goods at. The window show-ed sleigh bells in the summer time andgarden rakes in the winter. And visi-tors to the store were given what theyasked for, no effort being made to addto the sales as a result of inquiries firedacross the counter. To go out and can-vass for trade was, of course, unthoughtof. The hardwareman of those good olddays never thought that amongst hishammers and saws and his pots and pansthat he had many articles which he couldsell at Christmas time if he but madethe effort. What Evolution Has Done. T
Hardware merchandising October-December 1910 . at the first deal-er sold his goods at. The window show-ed sleigh bells in the summer time andgarden rakes in the winter. And visi-tors to the store were given what theyasked for, no effort being made to addto the sales as a result of inquiries firedacross the counter. To go out and can-vass for trade was, of course, unthoughtof. The hardwareman of those good olddays never thought that amongst hishammers and saws and his pots and pansthat he had many articles which he couldsell at Christmas time if he but madethe effort. What Evolution Has Done. Time brought about many changes,however, and some hardware merchantsbrighter than the rest left down theshutters at night, put skates and cut-lery into the window, changed his least once a month and as a result,made quite an increase in his sales. The trade papers helped in the evolu-tion and the younger generation of hard-waremen, seeing no reason why the jew-elry and fancy goods stores should haveall the rich holiday trade, have fought. Window Display Awarded First Prize in Hardware and Metals 1909 Competition Open to Dealers in Small Towns. 35 HARDWARE AND METAL their own until to-day the hardwaremerchants are amongst the most pro-rchants poshing Christmastrade ;m,l the variety of useful andpractical gifts sold in hardware stores isunequalled anywhere. Jewelrj and bookstores, as a rule, sell luxuries which itwill cause no hardship to do withoutwhile the gil ared in hardware stores are, with few exceptions bothd and there, of course, a hardware-man is found who makes no effort topush holiday trade but he is the excep-tion rather than the rule at the presenttime. Gift Goods are Profitable. Must lines of goods sold during theholiday season carry a good margin ofprofii and some should carry as much as100 per cent, on account of the specialnature of the goods., Buyers of-gifts, want cheap goods—what they arelooking for is something appropriatewhich ? the
Size: 1737px × 1438px
Photo credit: © The Reading Room / Alamy / Afripics
License: Licensed
Model Released: No
Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc
