. Florists' review [microform]. Floriculture. T)ai/ Tie Gateway rwA BKAUTIFrL OF CirT FLOWERiJL SPRAYS AND WHIfATHS \ Turner's Flowers for § KNArmunoNK m «; ?«•.«.. r4L»;vp|'|,t. .1,1, UiK,, rvl«.. BAHTm I °MI. I IN PLANTS WE OFFER I I n» ?MKIIM •( alrf^ itur^T ri^p'lpnatl, A^ 1*11 aod nil CeraniuRU C«inc1*ni V«Ma TIRNBH-S BEDniNG PLANT?! FOIt lEMETERY WORK . .. LLT WKLL tgi"IM*EI> T"! nnni'KRj *j«ii iiu. t:»tNiAi AT hcawKapI-K riiict:* "/7owrr* 4y IWr* Eptrywhere" THE *? T D SHOP ^ Ttorlnta' Ttlrcraph DtUvrrr L TURN
. Florists' review [microform]. Floriculture. T)ai/ Tie Gateway rwA BKAUTIFrL OF CirT FLOWERiJL SPRAYS AND WHIfATHS \ Turner's Flowers for § KNArmunoNK m «; ?«•.«.. r4L»;vp|'|,t. .1,1, UiK,, rvl«.. BAHTm I °MI. I IN PLANTS WE OFFER I I n» ?MKIIM •( alrf^ itur^T ri^p'lpnatl, A^ 1*11 aod nil CeraniuRU C«inc1*ni V«Ma TIRNBH-S BEDniNG PLANT?! FOIt lEMETERY WORK . .. LLT WKLL tgi"IM*EI> T"! nnni'KRj *j«ii iiu. t:»tNiAi AT hcawKapI-K riiict:* "/7owrr* 4y IWr* Eptrywhere" THE *? T D SHOP ^ Ttorlnta' Ttlrcraph DtUvrrr L TURNER SONS, Florists fhuM 231 W Used in Kenosha, Wis., Last Year. where the daily paper of tlie town reaches all of the citizens, thi^s daily paper is your best means of advertis- injj, but if, on the other hand, your loca- tion is in a residence district of a large city, a good folder or circular letter, an- nouncing the special offer you are mak- ing, will bring best results, because the advertising rates in metropolitan papers are too high for a small florist. This is true because the area from which he has to draw is so limited that only a small proportion of the readers of the pa]>er are his possible customers. Having selected an offer and arranged for tlie materials, make all arrange- ments for making up the offer and for deliveries. A delivery schedule worked out beforehand will be of great help when the rush of orders comes; the same should be done in your make-up work. In this way you will minimize confusion to a great extent and you will make it possible for your employees to render better and more prompt service. In this way you will impress your cus- tomers. People respond readily to good service and ajipreciate promjit action. What Others Have Done. A few of tlie advertisements which have been successful in pulling business at Memorial day are reproduced here. The .\llied Florists' Association ran an excellent advertisement in the Chicago Tribune in
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
