. Cranberries; : the national cranberry magazine. Cranberries. the trend fi-oiii couiiti-y to city living and stated that city folks do less cooking than people who live in the country. He also point- ed out the trend of population from east to west and that western housewives use more canned foods than do eastern. To meet this trend he said that Ocean Spray was available in 90 per cent of all stores in the United States. Borrow 8 Million, Pay Back 9 John F. Harriott, assistant treasurer, said that a total of 3% million dollars was paid to 1766 stockholders of NCA last year. He pointed to the
. Cranberries; : the national cranberry magazine. Cranberries. the trend fi-oiii couiiti-y to city living and stated that city folks do less cooking than people who live in the country. He also point- ed out the trend of population from east to west and that western housewives use more canned foods than do eastern. To meet this trend he said that Ocean Spray was available in 90 per cent of all stores in the United States. Borrow 8 Million, Pay Back 9 John F. Harriott, assistant treasurer, said that a total of 3% million dollars was paid to 1766 stockholders of NCA last year. He pointed to the fact that 8 million dollars, approximately, was bor- rowed to carry on business last year and that more than 9 million had been paid back for the loan of last year and previous indebt- edness. Following Mr. Harriott's report the heads of each marketing divis- ion made reports. "Ideas"—Miss Stillman Miss Ellen Stillman, in charge of advertising and publicity, told how Ocean Spray had had eight promotions last year, all designed to promote the sale of cranberris in normally "off" months. She said the plan behind this type of advertising and publicity was to provide all possible markets with "ideas", rather than to force sales directly. Next to importance in the cranberry markets of the twelvemonth to Thanksgiving and Christmas is Easter. She also mentioned "Father's Day" pro- motion. Speaking as head of promotion was L. E. Proesch, who told of what had been done in that line. He was followed by H. Gordon Mann, head of the sales depart- ment. He introduced "Andy" An- derson, who has charge of the Pacific Coast division, who, almost theatrically, told of the efforts of a salesman to gain markets and of the amount of persistency needed to overcome sales resistance to new ideas. He was followed by "Bill" Drury of the Chicago area, who said that, hackneyed as is the motto, "Where there's a will, there's a way", he
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