. Florists' review [microform]. Floriculture. 16 The Florists^ Review Januabt 9. 1013. deliver. At Christmas we have to en- gage extra help. Two of these boys were extras. One of them delivered one package, and then, tired of tramp- ing around in the snow, came back with the rest. Our store, all work be- ing finished, closed at 2 o'clock. This boy, finding it closed, left his packages in care of the taxicab man next door and—skipped. A little later one of our regular boys, one of the composite whole, arrived and discovered the pack- ages that had been left. "Great Scott! This will never d
. Florists' review [microform]. Floriculture. 16 The Florists^ Review Januabt 9. 1013. deliver. At Christmas we have to en- gage extra help. Two of these boys were extras. One of them delivered one package, and then, tired of tramp- ing around in the snow, came back with the rest. Our store, all work be- ing finished, closed at 2 o'clock. This boy, finding it closed, left his packages in care of the taxicab man next door and—skipped. A little later one of our regular boys, one of the composite whole, arrived and discovered the pack- ages that had been left. "Great Scott! This will never do,'' he thought. ' So he hired a taxicab, delivered the goods, saved the customers from being disap- pointed—and turned in the bill to the house. This boy is a 100-pointer. We need more of them. Educate them! Elevate them! Make them proud of the flower business! The retailer should make an effort to feature the use of flowers for every occasion by having his windows appro- priately decorated. Your windows are the mirrors of your business. Organized Publicity. I am much in favor of a plan of or- ganized publicity. Let each of us sub- scribe a specific amount per year to feature the use of flowers for the vari- ous occasions. Give out the idea broad- cast that the use of flowers is not a millionaire's luxury, that we have some- thing to sell that everyone should use and just as necessary to happiness in civilized life as the more staple articles of merchandise. Once we can start this favorable impression, when the man with $1 to spend for flowers feels assured that he is just as welcome as the man who drives up in a taxicab with $25 to spend, a wonderful increase will be seen in the sale of flowers. To show you how these suggestions work, we filled our windows with cra- dles of all sizes, filled with flowers from $1 up to $10, and in two weeks' time we sold over fifty of them. Now, re- member, this was done by suggestion. None of these people would ever have thought of the ne
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