Hardware merchandising September-December 1919 . The Ultona —an exclusive Brunswick inven-tion — plays a very importantpart in phonograph sales. Itcarries the Diamond Point, thePermanent Jewel Point and thesteel needle holder ALWAYS inposition, ready, at the mere turnof a hand, to play each make ofrecord. Then, in the tone arm isthe WEIGHT ADJUSTMENTthat gives the exact weight foreach record and prevents allpossibility of injury to any makeof record. This is a selling pointof exceptional value and foundonly on the

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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc