. Cranberries; : the national cranberry magazine. Cranberries. are made at a price high enough to yield a planned profit to their members on the operation of tlieir fres'h fruit division by itself. Thus it is vital to Co-op and independent growers alike that a planned profit of 3 cents a pound be returned on his 1964 crop and all sales of fresh or bulk berries for 1964. Pitfall To Be Avoided Now let us become practical. Believe me, if you are to actually receive these vital 3 cents a pound, many historical pitfalls must be avoided and a better spirit of cooperation exist between the Co-op and
. Cranberries; : the national cranberry magazine. Cranberries. are made at a price high enough to yield a planned profit to their members on the operation of tlieir fres'h fruit division by itself. Thus it is vital to Co-op and independent growers alike that a planned profit of 3 cents a pound be returned on his 1964 crop and all sales of fresh or bulk berries for 1964. Pitfall To Be Avoided Now let us become practical. Believe me, if you are to actually receive these vital 3 cents a pound, many historical pitfalls must be avoided and a better spirit of cooperation exist between the Co-op and the "independent" shipper without infringing on the Robinson-Patman or Anti-truist laws. I suggest: 1. The opening price should be at least $ a ca^e. His- torically, Wisconsin members and Directors of the Co-op usually favor a lower opening price than do Directors' from Mass. and N. J. I believe $ would allow the latter to end profitless prosperity and weedy bogs without making millionaires in Wis- consin, Washington, and Ore- gon. $ a barrel opening price for bulk berries. I. Each 'independent' shipper revaluate his underselling policy. Perhaps this 10-15 cents' per case is partly habit. Marketing men, evien Adver- tising men, agree that a brand is of little signficance in fresh fruit or produce to the housewife. Why not try 54 differential and sell quality to the trade ? And don't get scared or pessimistic at the first three turn-downs. If you sell a grower's berries below a profitable price to him, are you really entitled to the same commis'sion as on a profitable sale, just to hold a particular customer ? A manufacturers' salesman does not r^eceive the same commis- sion on a "loss leader" as on sales at regular prices:. I. Each 'independent' shipper question anew "meeting" a cooperative advertising allow- ance of 10«^ a case every time a quotation is made to a buyer. Remember all your growers have lost this iO<l- a barrel and t
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