. Florists' review [microform]. Floriculture. HENRY PENN'S MESSAGE Everybody sells something or loafs MYSTERY or MASTERY Have you ever stopped to think that there is no MYSTERY in success? It is not something intangible to be stumbled upon by the lucky few. It is based on law, not luck! It is the result of obedience to the laws that underlie business activity and human life! It comes from MASTERY of these laws, and their application to one's work! To know these laws and to apply them con- sciously and intelligently is sure to bring success whatever one's undertaking. MASTERY is the key-word, n
. Florists' review [microform]. Floriculture. HENRY PENN'S MESSAGE Everybody sells something or loafs MYSTERY or MASTERY Have you ever stopped to think that there is no MYSTERY in success? It is not something intangible to be stumbled upon by the lucky few. It is based on law, not luck! It is the result of obedience to the laws that underlie business activity and human life! It comes from MASTERY of these laws, and their application to one's work! To know these laws and to apply them con- sciously and intelligently is sure to bring success whatever one's undertaking. MASTERY is the key-word, not MYSTEI^Yl The change of one letter makes all the difference in the world. EVERYBODY SELLS SOMETHING Adjustment is the word of the hour. Business conditions are rapidly changing. Just a short time ago, there were more buyers than there were goods. Now the opposite is true. There are more goods than buyers. Instead of a seller's market, we have a buyer's marliet. All business, or, in oiher words, all human activity, in its last analysis is dependent upon salet mar ship. The mechanic sells his skill; the teacher sells his knowledge; the merchant his merchandise; the bookkeeper his services. Are you dealing in ideas, merchandise, or service? Your business success depends upon your ability to market your product, or, in other words, your success depends upon your salesmanship. This measage U taken from the Sheldon Science of Businen, of which I mm a claas member at Boston, and I think it contains meat for all florists. BOSTON " Whan You Think of Boaton Think of Ptnn Get Your Share of Telegraph Orders Start Your ad next week by mailing tliis blank today 19- FLORISTS' PUBLISHING CO., 508 South Dearborn St., CHICAGO You may insert a Telegraph DeUvery card occupying | ^ | in^h in each issue of the strike out size NOT wantoil. Florists* Review for a period of one year from date, and thereafter until forbid by c\her party, for which agree to pay at the rate o^ | 62
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
