. Florists' review [microform]. Floriculture. 10 The Florists' Review FBBttUAUY 22, 1917. alive with color and a dark setting brings out their life. Artificial light is better, but natural light is good if enou^ can be obtained. Light portieres, gath- ered at both sides so they will not take away much light, finish off some win- dows in elegant style. I would say the woodwork would better be pure white than cream. A pergola effect is airy and sugges- tive for some kinds of displays. An appropriate setting will improve the display of any article, and time and money spent,in securing the proper
. Florists' review [microform]. Floriculture. 10 The Florists' Review FBBttUAUY 22, 1917. alive with color and a dark setting brings out their life. Artificial light is better, but natural light is good if enou^ can be obtained. Light portieres, gath- ered at both sides so they will not take away much light, finish off some win- dows in elegant style. I would say the woodwork would better be pure white than cream. A pergola effect is airy and sugges- tive for some kinds of displays. An appropriate setting will improve the display of any article, and time and money spent,in securing the proper sur- TOUTidiugs are well There is little danger of driving away middle- class trade by too much style. It is the stock you carry that you are striv- ing to show to advantage. If necessary, price your stock once in a while; firms in all other lines of busi- ness do so. But when you mention prices, make them special offers. f^^(^^^Jii^f^^^^^^m^'^^^^^-{^mii!^'idt9^-i^^9^-i^ THE RETAIL FLORIST <^^<0^.(^^f^i^(^^<0^Sm^S0^^^^°id:0i-Vi9i-idi^-idc^-^i^^ • I THE RETAILER'S PROFIT. As indicating the rapidity with which the cost of operating a retail flower store is rising, a man who is recog- nized as one of the most successful in his city states that in the best year he ever had his net profits were seventeen per cent of his total sales, while by last year they had decreased to twelve per cent of a somewhat larger total. This year he expects to see the net cut to ten per cent of the sales, ninety per cent as against a former eighty-three per cent being consumed in operating ex- penses and the purchase of merchandise. The figures become all the more inter- esting when it is stated that this retail florist never has catered to "cheap" trade, but has handled good stock and charged good prices. Indeed, although most retailers consider 100 per cent the necessary margin on cut flowers, this retailer has not hesitated to charge more. That his prices have not bee
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
