. Hardware merchandising March-June 1919. ng that is most important in ment they would use it rather than takethe trouble to get a new one. It shouldbe instilled into those in charge of thecards for each department to see thatnothing but the one color card be usedat one time. Two Good Cards Your attention is called to the twocard reproductions on this page. Thecard referring to good workmanshipwill apply in the case of a display ofwedding invitation cards, visiting cards,embossed correspondence papers, etc., abranch of trade which is not developedas it should be by some stationers. Thishalf-to
. Hardware merchandising March-June 1919. ng that is most important in ment they would use it rather than takethe trouble to get a new one. It shouldbe instilled into those in charge of thecards for each department to see thatnothing but the one color card be usedat one time. Two Good Cards Your attention is called to the twocard reproductions on this page. Thecard referring to good workmanshipwill apply in the case of a display ofwedding invitation cards, visiting cards,embossed correspondence papers, etc., abranch of trade which is not developedas it should be by some stationers. Thishalf-tone is reproduced from a card donewith white lettering on a brown mottledboard card. The other card is done on a mediumdark mat board with a broad gold borderdesign. The lettering is a modern Romanin black ink. From a show card standpoint Montrealis a splendid city. The firms not onlyuse show cards generously, but they usegood ones. Many of the firms have ex-cellent show-card writers. Their work isof an entirely different style to that of. A scroll card such as shown in the above illustrationcan be treated in many different ways and the tasteof the writer may produce effects which are not onlystriking, but very attractive. There is practically noend to the number of combinations that may be ob-tained. Out PaintsAlways Produce Satisfactory Results ^ Here is another style of show card that lends itselfvery readily to obtaining a distinctive and very sat-isfactory effect. It is one that is easily made and thelettering with the underlines stands out in a mannerthat carries its message to hte prospective customereffectively. may use a white card for the wintermonths and as soon as the spring seasoncomes they in all probability will changeto a light green, and then from greento some other noticeable color for thesummer. They change their cards forthe various seasons and they find it puts show-carding a store after this system isto see that only one color card is up atone time. It has
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Keywords: ., bookcentury1900, booksubjectbu, booksubjectimplementsutensilsetc
