. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . FabricFirst This M ihe logical way to plansuit or gown. Choose first thecloth, which is the style founda-tion and on which depends thefinished effect. Choose from thewealth of beautiful weaves andcolorings in STRIKIXG EFFECTS S67 The illustration and border in the *FabricFirsf advertisement is decidedly distinctive andstill in close relation to the product. I cannot believe that this effect was producedby the customary use o
. The typography of advertisements that pay : how to choose and combine type faces, engravings and all the other mechanical elements of modern advertisement construction . FabricFirst This M ihe logical way to plansuit or gown. Choose first thecloth, which is the style founda-tion and on which depends thefinished effect. Choose from thewealth of beautiful weaves andcolorings in STRIKIXG EFFECTS S67 The illustration and border in the *FabricFirsf advertisement is decidedly distinctive andstill in close relation to the product. I cannot believe that this effect was producedby the customary use of the Ben Day method. Iam inclined to think that the drawing was madeover a very clear photograph of the goods method may lend a valuable suggestion toother clothing advertisers because it actually putsthe clothes on the subject in the illustration. Sucha treatment is as sure to cause the reader to looktwice as it is possible to make a sale of cloth bycausing the buyer to feel the goods. The readercan almost feel the goods in this heading and copy of this advertisement areunusually well connected. Many products lend themselves to backg
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Keywords: ., bookcentury1900, bookdecade1910, bookidtypo, bookpublishernewyork
