Pochoir fashion illustration by Carlos Bady for La Journee de Mado published by Galerie Lutetia, Paris, 1932. This print was produced as some of the last pochoir pieces of the era during the harsh economic times that followed 1929 when many of the smaller
Pochoir fashion illustration by Carlos Bady for La Journee de Mado published by Galerie Lutetia, Paris, 1932. This print was produced as some of the last pochoir pieces of the era during the harsh economic times that followed 1929 when many of the smaller couture houses had closed and several of the great illustrators had joined Vogue or Harper's Bazaar. It depicts Mado, a fashionable, young French lady with putti, helping her when she dresses up, does her makeup. Pochoir is the French word for stencil. In the 1920's and 30's Art Deco era, the color application process of the stencil was rejuvenated by the French, bringing color illustration processes for books and prints to new glorious heights. This interest in exploring the stencil process came in reaction to the proliferation of machine printing and the poor quality of color reproductions in publishing. With pochoir printing, the hand application of layers of pigment created dazzling effects that the camera or printing press could never replicate.
Size: 2876px × 3900px
Photo credit: © Photo Researchers / Alamy / Afripics
License: Licensed
Model Released: No
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