. Florists' review [microform]. Floriculture. 10 The Weekly Florists' Review. Afbil 18, 1912. BOCK'S NEW STOBE. Fifteen years ago Wm. L. Eock opened a little flower counter in a cafe on Main street in Kansas City. His capital was $300. The business grew until the store occupied was one of the largest in the west, and until a range of greenhouses became a neces- sity. With these facilities Mr. Eock, and the associates with whose abilities he had supplemented his personal ef- that is worth putting on. Formerly at a rush time it was possible to trim pots several days ahead and, with care in water
. Florists' review [microform]. Floriculture. 10 The Weekly Florists' Review. Afbil 18, 1912. BOCK'S NEW STOBE. Fifteen years ago Wm. L. Eock opened a little flower counter in a cafe on Main street in Kansas City. His capital was $300. The business grew until the store occupied was one of the largest in the west, and until a range of greenhouses became a neces- sity. With these facilities Mr. Eock, and the associates with whose abilities he had supplemented his personal ef- that is worth putting on. Formerly at a rush time it was possible to trim pots several days ahead and, with care in watering^ the paper would be in perfect condition to go out. Now the moisture from the pot soaks through in a few hours, making it nec- essary to retrim. The dealers all meet you with the same reply, that "it is so much cheaper now.'' This is true, but it proves with us to be the most. Cashier's Quarters in the New Rock Store. fort, were content for a time, but changing conditions caused them to embark, a few month ago, upon the fit- ting up, in a new locality, of as fine a store as experience and money could provide. This store now is open, at 1106 Grand jayenue, though the old store at 1116 Walnut street will be con- tinued. The new store largely was designed by Mr. Eock and is in the monumental style of architecture. The interior is finished in ivory white, and the walls, in so far as they are not occupied by display cases, are lined with plate mirrors. The indirect light- ing system has been installed. As in all modern flower stores, counters are omitted, salesman and customer meet- ing on an even footing. The offices are above the workroom at the rear and are reached from the store by an orna- mental stairway. The accompanying illustrations show the store as it was dressed for its opening on the Monday preceding Easter. During the three days of the opening more than 15,000 guests in- spected the establishment, and it is said that the Easter business increased forty per cen
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