. Agri-news. Agriculture. 6 July 7, 1986 For immediate release A rose by any name is an Alberta Better Buy More than 30 Alberta Agriculture district home economists will be showing up at supermarkets, exhibitions, tradefairs and other public events this year promoting the idea among consumers it is smart to buy Alberta products. It's the second year of a three-year project involving the department and food processors in selling the buy Alberta. products message. Cathy Edge, Alberta Agriculture's provincial food specialist in Edmonton is coordinator of the Rural Agricultural Products Promotion
. Agri-news. Agriculture. 6 July 7, 1986 For immediate release A rose by any name is an Alberta Better Buy More than 30 Alberta Agriculture district home economists will be showing up at supermarkets, exhibitions, tradefairs and other public events this year promoting the idea among consumers it is smart to buy Alberta products. It's the second year of a three-year project involving the department and food processors in selling the buy Alberta. products message. Cathy Edge, Alberta Agriculture's provincial food specialist in Edmonton is coordinator of the Rural Agricultural Products Promotion (RAPP) program. The project is funded and operated jointly by the department and the Alberta Food Processors Association (AFPA). AFPA is a 127-member organization with food processor members across the province. Working with AFPA on promotion schemes are Alberta Agriculture professionals such as Edge and district home economists in the field services sector and the department's marketing sector. "The idea is to raise public awareness of what Alberta products there are in food stores and encourage people to buy home-province products," says Edge. It is the same concept as the federal government promotion a few years ago which encouraged everyone to buy Canadian products and made the maple leaf an identifying symbol of Canadian goods. The RAPP program focusses consumer attention on Alberta goods ranging from peas to poultry and bread sticks to beef. An aim of the project is to make the wild rose a standard design on food packaging identifying an Alberta product. (Cont'd) /dlbcrra AGRICULTURE Phone: (403) 427-2121 Print Media Branch. Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability - coloration and appearance of these illustrations may not perfectly resemble the original Alberta. Alberta Agriculture. Communications Branch; Alberta. Alberta Agriculture. Print Media Branch; Alberta. Alberta Ag
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Keywords: ., bookcentury1900, bookdecade1980, booksubjectagriculture, mayaug
