. Florists' review [microform]. Floriculture. 38 The Florists' Review Januabz 19. 1922. ;vi^ir/i>rtr/svir)«\iiVsvir/s\ir/svir/wr«\ii)«vir?s\ir/aMr?svir)^ PUBLICITY CAMPAIGN. Letters That Spell Success. The publicity committee is greatly pleased with the manner in which the 1922 campaign is opening. General in- terest in the project is daily increasing and voluntary subscriptions are coming to the secretary's office in cheerful vol- ume. The doubling of previous subscrip- tions lends more than ordinary encour- agement, especially when a subscription is accompanied by a letter such as the fol
. Florists' review [microform]. Floriculture. 38 The Florists' Review Januabz 19. 1922. ;vi^ir/i>rtr/svir)«\iiVsvir/s\ir/svir/wr«\ii)«vir?s\ir/aMr?svir)^ PUBLICITY CAMPAIGN. Letters That Spell Success. The publicity committee is greatly pleased with the manner in which the 1922 campaign is opening. General in- terest in the project is daily increasing and voluntary subscriptions are coming to the secretary's office in cheerful vol- ume. The doubling of previous subscrip- tions lends more than ordinary encour- agement, especially when a subscription is accompanied by a letter such as the following: There Is no question in my mind as to tlie value of the florists' publicity campaign. I am sure we cannot afford to back up or let what we have gained go by default for lack of funds. I am enclosing check from our firm for double the amount of last subscription and wish you every success in this enterprise, which will have my support at all times. Henry Smith Floral Co., Per Henry Smith. or the following: Herewith our check for $50 for the national publicity campaign. You have sent us a state- ment for only $'25, but we believe that right now is the proper time for the trade to advertise and on a larger scale than ever before. With a return of better times, there will be more and more advertising of various kinds, designed to attract the public's money, and if flowers are not kept in the foreground, florists are apt to be harmed rather than benefited by better times, because the public will have its attention called to so many other Items. We wish to do our bit towards a larger campaign. Burlington Willow Ware Shops, and this: The letter dated December 27 describing the probable effect upon tlip florists' business of letting up in the advertising campaign has been read with much interest. We are entirely in accordance with the ideas expressed and realize that we must do as much or more than formerly to maintain our position in the business world. We are pleased to do
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
