. Better fruit. Fruit-culture. $1150 F. o. b. Racine Mitchell Juniorâa 40-h. p. Six 120-inch Wheelbase. F. o. b. Racine $1460 7-Passengerâ48-Horsepower 127-inch Wheelbase Why 100% Over-Strength In This Year's Mitchell Cars One of the chief Mitchell extras is twice the needed strength in every vital part. It has taken three years to bring the Mitchell up to this new standard. We first announce it in 1917 cars. Now it is widely said that this standard is extreme. Let us see. A Foreign Standard This is a foreign standard. John W. Bate, our eliiciency engineer, spent a year in Europe in 1913. This
. Better fruit. Fruit-culture. $1150 F. o. b. Racine Mitchell Juniorâa 40-h. p. Six 120-inch Wheelbase. F. o. b. Racine $1460 7-Passengerâ48-Horsepower 127-inch Wheelbase Why 100% Over-Strength In This Year's Mitchell Cars One of the chief Mitchell extras is twice the needed strength in every vital part. It has taken three years to bring the Mitchell up to this new standard. We first announce it in 1917 cars. Now it is widely said that this standard is extreme. Let us see. A Foreign Standard This is a foreign standard. John W. Bate, our eliiciency engineer, spent a year in Europe in 1913. This double strength is one result of that visit. The European idea is to build things to endure. And they apply that principle to their finest cars. Years ago, when motor types were constantly advancing, endurance was not so important. Few bought their cars to'keep. But now that cars are standardized, durability seems vital. Mr. Bate believes that Mitchells should be lifetime cars. The Extra Cost A big margin of safety is costly in these limes. Over 440 parts in the Mitchell are built of toughened steel. Many parts are oversize. All parts which get a major strain are built of Chrome-Vanadium. The steel in Mitchells costs as high as 15 cents per pound. Gears are tested for 50,000 pounds per tooth. Such things would be impossible in these big cars at Mitchell prices, save for factory eliiciency. They are possible here because Mr. Bate's methods have cut our factory costs in two. And overstrength is the best way we know to spend that saving for you. It means endurance, safety and low upkeep for you. TWO SIZES IVfltrVlpll ~a roomy.'-passengerSix. ITXlLVllCll ^ith wheelbase. A high-speed, economical. 48-hor8epower mo- tor. Disappearins extra seats and 31 extra features included. Price Sf460 f. o. b. Racine Mitchell Junior htr^'Zll lines with 120-inch wheelbase. A 40-horse- power motorâ',-inch smaller bore than largrer Mitchell. Price SIISO f. o. b. Racine Also all styles of
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