. Bell telephone magazine . fthe farmers telephone equipment andimproving the quality of his this Is obviously a tremen-dous undertaking, it is primarily acontinuation and an expansion of arural program which had been ac-tively under way for a number of years until the war cut down Its 1940, In the country as a whole,telephone service has been installedon nearly 400,000 additional farms;since the bottom of the depression,in the mid-1930s, the additional farmtelephones amount to more than500,000. The United States leads the worldIn telephone development—and thisIs true
. Bell telephone magazine . fthe farmers telephone equipment andimproving the quality of his this Is obviously a tremen-dous undertaking, it is primarily acontinuation and an expansion of arural program which had been ac-tively under way for a number of years until the war cut down Its 1940, In the country as a whole,telephone service has been installedon nearly 400,000 additional farms;since the bottom of the depression,in the mid-1930s, the additional farmtelephones amount to more than500,000. The United States leads the worldIn telephone development—and thisIs true not only with respect to tele-phone development In the largertowns and cities but also In the smallerrural communities. That is the foundation on whichthe Systems program Is built—andfrom which it marches forward. The steps by which this far-reach-ing expansion of rural service will bebrought about—and some of themare under way now on a test basisIn various parts of the country—are 114 Bell Telephone Magazine WINTER. 1944^45 More and Better Telephone Service for Farmers 215 already well defined. They Include,in brief summation:— 1. Finding out the particular featuresof telephone service desired by presentand potential customers in rural territory; 2. Laying plans for extending facilitiesto areas not now reached, using Litest eco-nomical methods of construction; 3. Setting up specific plans for im-proving service and modernizing facilities;and, 4. As these steps are accomplished, attack the problems of rural serviceon behalf of the Association. It is thus apparent that the prob-lems—and they are real and many—of extending and bettering serviceto the countrys farms and ruralenterprises are being approached bythe telephone industry on a broad andrealistic basis. The Econotfiics of Farm ServiceThere are many evidences that the making sure that people without telephone proportion of farms with telephones is related to, and indeed Is substan- service understand both its
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