. Florists' review [microform]. Floriculture. 16 The Florists^ Review FlBBDABX 27, 10i9. :^'xg/i^f/itvsyxy'^j^y?^jivs^xvf^jtvfy^^v^^^ SECY YOUNG'S CORNER. OFFICE: 1170BROADWAY. NEW YORK 2f ATIONAL PUBLICITY CAMPAIGN. Schllng Praises Efforts. In a letter enclosing a check for $250, ^s the yearly subscription from his retail store to the national publicity fund, and another for $50, from his seed depart- ment. Max Schling, the well-known New York retail florist, remarks as follows: "I am very glad to say that the advertising •ot our organization begins to be felt. People are constantl
. Florists' review [microform]. Floriculture. 16 The Florists^ Review FlBBDABX 27, 10i9. :^'xg/i^f/itvsyxy'^j^y?^jivs^xvf^jtvfy^^v^^^ SECY YOUNG'S CORNER. OFFICE: 1170BROADWAY. NEW YORK 2f ATIONAL PUBLICITY CAMPAIGN. Schllng Praises Efforts. In a letter enclosing a check for $250, ^s the yearly subscription from his retail store to the national publicity fund, and another for $50, from his seed depart- ment. Max Schling, the well-known New York retail florist, remarks as follows: "I am very glad to say that the advertising •ot our organization begins to be felt. People are constantly talking about It and I hope that the longer we keep up our efforts the more we a]{all merit the support of such florists, growers and others engaged In associated lines, as have not already Joined us in our work, so that we • can not only increase our advertising, but also force more and more the attention of the pub- lic to the fact that flowers can be used for any and every occasion; that their minds should turn to ourselves and our flowers in every case where courtesy to others is to be extended; and that whenever they want to express sentiment, It «hould be with flowers, and their gifts, also, should be ; Mr. Schling's views are shared by hundreds of other florists throughout the ?country. Were evidence of this needed, it could not be better presented than in the large demand lately experienced by •our promotion bureau for the various items in its list of direct service aids, auch as signs, stickers, "movie" slides and electrotypes for use in newspaper advertisements and other forms of ad- vertising. In the last four weeks there have been dispatched over 300 packages of this material. Slogan Hits the Spot. Our slogan, "Say It with Flowers," is declared to be the best ever devised, eliminating, as it does, anything ap- proaching a direction and embodying pure and simple suggestion. The promo- tion bureau notices a general increase on
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
