William Frank Buckley Jr. (November 24, 1925 – February 27, 2008) was an American conservative writer, public intellectual, and political commentator. In 1955, he founded National Review, the magazine that stimulated the conservative movement in the mid-20th century United States. Buckley hosted 1,429 episodes of the public affairs television show Firing Line (1966–1999), the longest-running public affairs show with a single host in American television history, where he became known for his distinctive Transatlantic accent and wide vocabulary. Photograph by Bernard Gotfryd
On Firing Line, Buckley had a reputation for being polite to his guests. But he also occasionally softly teased his guests if they were friends. Sometimes during heated debates, as with Noam Chomsky and Gore Vidal, Buckley became less polite. Epstein (1972) says that liberals were especially fascinated by Buckley, and often wanted to debate him, in part because his ideas resembled their own, for Buckley typically formulated his arguments in reaction to left-liberal opinion, rather than being founded on conservative principles that were alien to the liberals. Appel (1992) argues from rhetorical theory that Buckley's essays are often written in "low" burlesque in the manner of Samuel Butler's satirical poem "Hudibras". Considered as drama, such discourse features black-and-white disorder, a guilt-mongering logician, distorted clownish opponents, limited scapegoating, and a self-serving redemption. Lee (2008) contends that Buckley introduced a new rhetorical style that conservatives often tried to emulate. The "gladiatorial style", as Lee calls it, is flashy and combative, filled with sound bites, and leads to inflammatory drama. As conservatives encountered Buckley's arguments about government, liberalism and markets, the theatrical appeal of Buckley's gladiatorial style inspired conservative imitators, becoming one of the principal templates for conservative rhetoric. Nathan J. Robinson, writing in Current Affairs about Buckley's role as a major conservative intellectual, says, "Buckley created a template for conservative intellectualism that is still used today: be glib, confident, and a good debater, throw in a dash of wit and some references to the Classics. Do it all with a self-satisfied smile, and the validity or invalidity of your underlying arguments will cease to be a matter of serious discussion.
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