Hardware merchandising September-December 1919 . No. 95 BUTT GAUGE CAVERHILL, LEARMONT & CO. MONTREAL November 1, 1919 HARDWARE AND METAL—Advertising Section 23 **• .**» When You Sell Millers Falls Tools- You are tying your tool business to a big advertising success and selling toolsthat are already sold to the customer before you show the goods. You are cash-ing in on a standard product that takes less effort to sell and stamps your store in the customers mind as selling the higher quality standard goods. /?, $¥, w For fifty years Millers Falls tools have maintained qualitystandards that have
Hardware merchandising September-December 1919 . No. 95 BUTT GAUGE CAVERHILL, LEARMONT & CO. MONTREAL November 1, 1919 HARDWARE AND METAL—Advertising Section 23 **• .**» When You Sell Millers Falls Tools- You are tying your tool business to a big advertising success and selling toolsthat are already sold to the customer before you show the goods. You are cash-ing in on a standard product that takes less effort to sell and stamps your store in the customers mind as selling the higher quality standard goods. /?, $¥, w For fifty years Millers Falls tools have maintained qualitystandards that have been recognized the world over andnow that they are the largest advertised line they oughtto be the backbone of every tool selling features will increase the tool sales in yourwhole department. Send for handbook How to SellTools. Free to every dealer. MILLERS FALLS CO. Toolmaker to the Master Mechanic lOO River Street, Millers Falls, Mass. MILLERS FALLSTO! 24 HARDWARE AND METAL—A dvertising Section November 1, 1919 Announ
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