. Florists' review [microform]. Floriculture. T w*4* world ffV /^cw/orK wilhm tht Ko ir /rs. otA«r ci(i<k our bon<i«^ r<p <scn(4(t/<S «w*)t Wind tnst/uctions to /.ri order. Trice t Cut f loWers -Jbr %"" «. ^J," or a Decoration, -for fl,00O ^ it <3o« matUr how Utile, jou or<kr, ?t(\e. Value -We. giVe will always e^ual iKi. price you pay -AVax Schung J* 785 Fifth /ve, /(ew yoRK-Pt«* This advertisement appeared recently in the leading New York newspapers. If you want to ma e use of it for your own local advertising, do so!. All O^tf Tf\« Cviliztd Wor


. Florists' review [microform]. Floriculture. T w*4* world ffV /^cw/orK wilhm tht Ko ir /rs. otA«r ci(i<k our bon<i«^ r<p <scn(4(t/<S «w*)t Wind tnst/uctions to /.ri order. Trice t Cut f loWers -Jbr %"" «. ^J," or a Decoration, -for fl,00O ^ it <3o« matUr how Utile, jou or<kr, ?t(\e. Value -We. giVe will always e^ual iKi. price you pay -AVax Schung J* 785 Fifth /ve, /(ew yoRK-Pt«* This advertisement appeared recently in the leading New York newspapers. If you want to ma e use of it for your own local advertising, do so!. All O^tf Tf\« Cviliztd WorU ,7^5 FIFTH AYE- • AT 60th St! • U€w yoRj<.- •Tfvotvft pIAZA 72^1- SECY YOUNG'S CORNER OFFICE: 43 WEST EIGHTEENTH STREET, NEW YORK fATIONAL PUBLICITY CAMPAIGN. Apathy Is Strange. The Skinner Irrigation Co., Troy, 0., ?n sending a check to double its sub- "iPtion to our campaign fund, writes. We certainly appreciate the fact that I wide advertising of this slogan results n more business for us and it seems trange that so many of the florists re- uire urging to contribute to this und.'' The Skinner people are quite right. ?t IS strange. And it becomes more trange as the benefit, resulting from he small investment we are able to make with the fund available, piles up. The florists do not realize the worth of that slogan—its worth in dollars and cents. We have often called attention to this fact, especially as it is brought home to this office. Only last week we received a communication from a large advertising agency in St. Louis request- ing permission to use the slogan, merely as a reference, in a page advertisement to be placed in the Saturday Evening hospitality of the natives is best ex- pressed by their presentation of flowers to strangers. We have capitalized this thought in the painting of K. M. Bal- lantane, a proof of which we have at- taohed hereto, the text of this advertise- ment beginning with the phrase, 'In Holland they say it with flowers


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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912