A recruitment poster for the Ukrainian armed forces is seen in the center of Zaporizhzhia. Ukraine's army is running short on personnel as its war with Russia drags on. In an effort to make military service more palatable, the government is overhauling its recruitment policy. According to the Defense Ministry, Ukraine will use a people-centered approach to develop an effective system for recruiting professional and motivated personnel for the armed forces.


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Keywords: advertisement, advertising, armed, forces, poster, posters, recruitment, ukrainian