. Erechtheus: a tragedy. esellschaften in Europa ing World War II to business. Anothergood example is innovative marketingstrategies and techniques fairly new toGermany and Europe, which helped Ger-man organizations from being purely pro-duction oriented to placing more empha-sis on marketing. How do American companies viewtheir future in the unified Germany? A1990/91 survey among American compa-nies conducted by the American Chamberof Commerce resulted basically in thesame statements that were made during earlier discussions about Germany asindustrial site. The positive factors men-tioned wer
. Erechtheus: a tragedy. esellschaften in Europa ing World War II to business. Anothergood example is innovative marketingstrategies and techniques fairly new toGermany and Europe, which helped Ger-man organizations from being purely pro-duction oriented to placing more empha-sis on marketing. How do American companies viewtheir future in the unified Germany? A1990/91 survey among American compa-nies conducted by the American Chamberof Commerce resulted basically in thesame statements that were made during earlier discussions about Germany asindustrial site. The positive factors men-tioned were the high productivity, theproverbial foot in the door of an ECmembership, and the good corporate taxes and especially taxeson earnings, short and inflexible workschedules, the strong influence of theunions and high labor costs were consid-ered to be negative. However, it is amazing that 83 per centof the surveyed companies are planning toinvest in Germany in the future despite the Manufacturing20951. Petroleum2111 Other1545 Services790 Finance4666 Wholesale trade3328 Banking2001 growing criticism about Germany asindustrial site. It should be emphasizedthat most of these companies are Germanaffiliates of enterprises. Very impor-tant for concerns is reducing the neg-ative aspects of doing business in Germa-ny, receiving real incentives for investingin Eastern Germany, the deregulation ofthe German market and the extensiveprivatization of the public sector. Ifappropriate measures will be successful,Germany once again will be able to lookforward to further investments. Struktur der US-Dlrektinvestitionenin der Bundesrepublik Deutschland Structure of Direct Investmentin the Federal Republic of Germany (mil. $ in 1992) Queilen/Sources: Survey of Current Business, Deportment of Commerce Zohlungsbilanzstofistik, Deutscfie Bundesbank Berechnungen/Computations: Dipl -Volkswirt Dullmoier 45 ERFOLGREICH ARBEITEN BEI
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