. Florists' review [microform]. Floriculture. ON MOTOR ROW. At (Lis time of year the motor car companies are putting on their fall cam- paign to sell closed cars for the winter season. How important is this campaign may be indicated by the statement that at least twenty-five per cent of the auto- mobiles now sold are closed cars, whereas about two years ago the proportion was only ten per cent. One of the most im- portant parts of the campaign is making attractive to prospective buyers the auto- mobile salesrooms on motor row. Nearly every buyer of an automobile makes at least one visit, and o
. Florists' review [microform]. Floriculture. ON MOTOR ROW. At (Lis time of year the motor car companies are putting on their fall cam- paign to sell closed cars for the winter season. How important is this campaign may be indicated by the statement that at least twenty-five per cent of the auto- mobiles now sold are closed cars, whereas about two years ago the proportion was only ten per cent. One of the most im- portant parts of the campaign is making attractive to prospective buyers the auto- mobile salesrooms on motor row. Nearly every buyer of an automobile makes at least one visit, and osually a number of visits, to the sadesroom before he buys his car. Not uncommonly he takes the wife along. For this reason automobile deal- ers provide luxurious quarters, with fur- niture, for customers' comfort, of im- posing and expensive styles. It is not hard for the florist to convince the motor dealer that he should go one step farther and add a few flowers and plants to make his salesroom still more attractive to (hose who visit it. In every large city one or more florists have several motor car deal- ers who are regular customers. Yet there are many automobile salesrooms still un- decorated save by an artificial palm or two. Here is a chance for the florists to add a little business. To show the motor car dealer how his salesroom should look, on this page is a view of the establishment of the Beacon Motor Co., Boston, Mass., agent for the Peerless car. For the opening of the autumn season this salesroom was made attractive to the thousands of visitors who came there, by means of baskets of t;ladioli and other seasonable flowers, as well as a few palms. The ofiicials of the Beacon Motor Co. believe that such decorations enhance the appearance of their cars and add to the success of their salesmen in inducing visitors to buy. The decorations for the Beacon Motor Co. were provided by Penn the Florist. HOW TO SHAKE HANDS. The title of this dissertation might just as well
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
