Unicef Charity fundraisers accosting, charity persuading shoppers in Preston to sign up for debits for the childrens charity, for every child is in danger. Paid street fundraisers are sometimes known as chuggers collecting cash, donations, subscriptions in Preston UK
Those enthusiastic young people on the streets known as “chuggers” – charity muggers – are not there rattling a tin to ask for donations. They want to have a conversation with you, especially if you’re aged under 35, about making a regular donation. Charities have resorted to this street-based approach because people’s charity-giving habits have changed. Every generation makes impulsive donations in response to particular events, but charities have found that young people don’t plan their giving in the way that their elders did. The success of the chuggers in signing up younger long-term donors shows us that the young are not less generous, they simply need to be nudged into planning their generosity. However, chuggers annoy many people, so they are now subject to legal regulation and even an outright ban in some boroughs. But without such face-to-face encounters on the street, Shelter, the housing charity, would have lost a quarter of its donations in 2006; other charities could tell a similar story. Source 'Daily Telegraph'
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Location: Preston UK
Photo credit: © MediaWorldImages / Alamy / Afripics
License: Licensed
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