Canadian foundryman (1917) . blood salesmen tosell your merchandise to farmers, youcannot possibly overtake all your pros-pects by this method alone. It. wouldbankrupt you. You must employ the method of in-fluence and persuasiou known asModern Advertising. By this means youcan make known what you have to sellto all farmers everywhere, simultane-ously. Suppose you cannot afford to use all thefarm papers, and are looking for one hav-ing national circulation. This one mediumis The FARMERS MAGAZINE This should impress you: The FarmersMagazine is the best produced farm paperin Canada—3-color covers


Canadian foundryman (1917) . blood salesmen tosell your merchandise to farmers, youcannot possibly overtake all your pros-pects by this method alone. It. wouldbankrupt you. You must employ the method of in-fluence and persuasiou known asModern Advertising. By this means youcan make known what you have to sellto all farmers everywhere, simultane-ously. Suppose you cannot afford to use all thefarm papers, and are looking for one hav-ing national circulation. This one mediumis The FARMERS MAGAZINE This should impress you: The FarmersMagazine is the best produced farm paperin Canada—3-color covers, fine illustra-tions, good paper, good typography andprinting, and most important of all, thebest edited. A sample copy will convinceyou. If the farmer is your customer, use TheFarmers Magazine. —Objectionable advertising notaccepted. Both editorial and adver-tising columns are closely censoredto keep them clean and decent. Published by The MacLean Publishing Co., Limited 143-153 University Avenue, Toronto, Ontario.


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