. The American florist : a weekly journal for the trade. Floriculture; Florists. *9'3- The American Florist. 109 PITTSBURG FLORISTS' CLUB OFFICERS T. P. Langhans, Treasurer. Neil McCallum, President. S. A. F., with its .$."!. a year mem- bership, be doing the right thing to make it a business organization if everj florist in the country could be- come a member on the grounds that two-thirds of his yearly donation would be used to advance his profes- sion and benefit his business? I be- lieve so, and that properly canvassed, they could be induced to join. Then a publicity bureau co
. The American florist : a weekly journal for the trade. Floriculture; Florists. *9'3- The American Florist. 109 PITTSBURG FLORISTS' CLUB OFFICERS T. P. Langhans, Treasurer. Neil McCallum, President. S. A. F., with its .$."!. a year mem- bership, be doing the right thing to make it a business organization if everj florist in the country could be- come a member on the grounds that two-thirds of his yearly donation would be used to advance his profes- sion and benefit his business? I be- lieve so, and that properly canvassed, they could be induced to join. Then a publicity bureau could have a chance to become a power and a lew of the good things it could do would be the dissemination to the pa pels of proper information relating in (lowers and plants; it could teach the public what flowers are used for and how; bring to public notice spe- cial flower days and make them na- tional; teach the florist how to prop- erly conduct his local advertising: show political parties that a flower is an appropriate party emblem; bring pressure to bear on the government to teach home beautifying, to enhance value as well as to improve the farm land; assist magazines of national scope to obtain articles that relate to flowers; aid in advertising national Bower shows; teach the people that the parks are their property and their gardens, and instill in them local pride in their parks and its flowers; make our big days like Memorial Day na- tional in their scope, and teach some sections of the country that flowers at ESaster are a necessity as they are in the East. Perhaps I am painting this too rosy, but it is worth the thought. We want co-operation rather than competition, and unless we have it there will be more florists selling their own product direct to the real mar- ket, and that is—the people. Consid- er the possibilities of the parcel post and the demand that has come from the people. "Buy from the producer," is the watch-word of modern times, and they a
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Keywords: ., bookcentury1800, bookdecade1880, booksubjectfloriculture, bookyea
