. Bank rate and the money market in England, France, Germany, Holland, and Belgium, 1844-1900; . I BURCH MANUFACTURING CO., I 1908 Wyandotte, Kansas City, Mo. I I Please send me full details on your Burch Super Worlds Fair POPCORN Machine to increase my I I profit. I I NameAddress Others Cash in .. Why Not You? I2C to 3c average sale per theatre patron300^ gross profit (70c per $ sale) Its take in—not pay out when yo install a —in 1500 theatres, Burch machines are actually pay-ing the rent. In 1,000 more they are paying for installa-tion and operation of cooling systems. 51 chains
. Bank rate and the money market in England, France, Germany, Holland, and Belgium, 1844-1900; . I BURCH MANUFACTURING CO., I 1908 Wyandotte, Kansas City, Mo. I I Please send me full details on your Burch Super Worlds Fair POPCORN Machine to increase my I I profit. I I NameAddress Others Cash in .. Why Not You? I2C to 3c average sale per theatre patron300^ gross profit (70c per $ sale) Its take in—not pay out when yo install a —in 1500 theatres, Burch machines are actually pay-ing the rent. In 1,000 more they are paying for installa-tion and operation of cooling systems. 51 chains, large and small,are averaging an extra $1,000 to $1,500 per theatre NET withBurch machines. No wonder shrewd showmen say: I count onBurch to buy me a new car every year; Keeps my wife in spend-ing money; Is sending my boy to college. Find out about thesales-making power of Burch popcorn machines. BURCH MANUFACTURING CO. ! 1906 Wyandotte Kansas City/ Missouri ! The Modern Theatre in Retrospect and Foreiiiisl SIfiUCTUfif 1(1,/;, iL ,..,..> PU: ,/ n. plan HU/IXZ. Scattered throughout the following pages will befound a variety of project illustrations selected fromthe structural records of 1938—another year of markedachievement in theatre planning for greater HouseAppeal through architectural finesse and modem ef-ficiency. These views of various departments of our contem-porary modern cinemas may well be accepted as pat-terns toward the modern functional design for movieentertainment to meet a public demand. In the text,too, we have endeavored to emphasize by case reportsand good reasoning the rising importance of physicalproperties to the restoration of income from theatreoperations. And last, but bv no means of less importance we pre-sent herein The Key to Better Buying, an itemizationof materials, eguioment and supplies—sources of serv-ice available in the modernization and maintenanceof all theatre properties. This department of BOXOFFICE BARO
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