. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The American Florist. 191 In speaking of the business, he said, the florist must put his heart and soul into his work. In working- with flowers, lie must make his fingers re- spond instantly and follow the l^ent of his mind. A man who is busy at his work, has his mind on it, and if you ask him about something else, he will give you an absent minded answer. While talking, Mr. Schling was arrang- ing all the flowers he had been work- ing with in a large loose cluster, pick- ing up one after another without se-
. The American florist : a weekly journal for the trade. Floriculture; Florists. 1919. The American Florist. 191 In speaking of the business, he said, the florist must put his heart and soul into his work. In working- with flowers, lie must make his fingers re- spond instantly and follow the l^ent of his mind. A man who is busy at his work, has his mind on it, and if you ask him about something else, he will give you an absent minded answer. While talking, Mr. Schling was arrang- ing all the flowers he had been work- ing with in a large loose cluster, pick- ing up one after another without se- lection, each seeming to fit in as he placed it until all were used up, the re- sult being a large, handsome loosely arranged bunch that was held in one hand without string or other wrap- ping. String, he said, cut into the stems and should only be used when the bunch was finished and just enough to hold them together, then the flowers could be easily separated, if the recipient so desired. He laid no claim to any special gift of art—? anyone who loved flowers could soon learn to arrange them. If they were happy in their work, and put their mind, and enough energy into their business, they were bound to be suc- cessful. Mr. Schling was frequently applauded, and at the close, received a standing vote of thanks. He was then asked to tell of his experience wifh the Florists' Telegraph Delivery, which he did, going into very inter- esting detail, and incidentally describ- ing his methods of advertising. The F. T. D., he faid, was as yet in its infancy. It had made good strides in the past few years, which proved that it had great possibilities. In every large store, there was work enough now to keep one clerk employed just to look after this business. About 15 years ago, he had first been asked to deliver flowers in San Francisco, and later in St. Louis. He shipped these from New York, using cypripediums, cattleyas, etc., which had carried safe- ly. He had shipped made-up weddin
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