. Florists' review [microform]. Floriculture. !»'wr.';i',vv»;»'."»v»'.'''."n'i« HOW DO YOU LIKE x Mr OUR NEW FALL DRESS? With this issue The Review has published a series of fifty-two consecutive zveekly editions, no one of which has carried less than lOO pages—a straight year of 100 pages and up! It seems an appropriate time to drop the pamphlet style of binding heretofore used and give the trade a journal the appearance of which icnll be as good as the contents. For the contents must be good, unusually good— otherivise the demand for space never ivould have grown to the
. Florists' review [microform]. Floriculture. !»'wr.';i',vv»;»'."»v»'.'''."n'i« HOW DO YOU LIKE x Mr OUR NEW FALL DRESS? With this issue The Review has published a series of fifty-two consecutive zveekly editions, no one of which has carried less than lOO pages—a straight year of 100 pages and up! It seems an appropriate time to drop the pamphlet style of binding heretofore used and give the trade a journal the appearance of which icnll be as good as the contents. For the contents must be good, unusually good— otherivise the demand for space never ivould have grown to the point zvhere loo or more pages are necessary each and every week in the N the year completed with this issue The Keview has printed a grand total of 6,- 332 pages—100 pages in the smallest issue, 180 pages in the largest; an average of 118 pages for the fifty- two issues. Also, it has printed ap- proximately 600,000 copies, the press room order having been 11,000 copies one year ago and 12,000 copies now. Service the Basis. Tlie continued success of any busi- ness is based on the ability of that business to render a public service— ami the knowledge that the business is nicctiug a general need always is one of the chief recompenses of the manage- ment. The steady, almost rapid, growth of the paper in its seventeenth year is convincing evidence that the service The Review gives the trade is good service, a needed service — and appreciated. Those 6,132 pages, and the 600,000 copies, are the measure both ^f The Review's serv- ice in its field and of tlie trade's apprecia- tion of that service. Ill this connection tliere may be interest lor some in the ac- companying table comparing the circu- 'atum and rates of a do7,,.,i weekly trade P>M"rs picked because ca'li is a leader in its I .' '''^elve are used ^''??'iise it is enough to make the points '"' leading papers in fifty trades ' 'I show no more, and no less. Cost to Readers. Ot 't'l''^ the m
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Keywords: ., bookcentury1900, bookdecad, booksubjectfloriculture, bookyear1912
