NatWest Bank, class of 22 campaign, Never Stop Starting - Banking group incl Coutts
NatWest Group has appointed the Interpublic media agency Initiative to its £27m planning and buying account following a competitive pitch. ID Comms supported NatWest Group in the review, which kicked off in January. The appointment covers all the group's brands including RBS, NatWest, Coutts and Ulster Bank. Margaret Jobling, chief marketing officer of NatWest Group since last year, said: “We look forward to working closely with Initiative to deliver our key purpose of helping people, families and businesses to thrive. “The tender process was extremely competitive and we were blown away by the work and talent throughout our review.” Initiative staved off competition from Zenith, which has had the business for nine and a half years, and WPP-backed M/SIX, the sister agency of NatWest’s creative shop The & Partnership, to secure the account.
Size: 5472px × 3648px
Location: ShudeHill, Manchester, England, UK, M4 2AF
Photo credit: © Tony Smith / Alamy / Afripics
License: Licensed
Model Released: No
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